We want to answer these questions.
- How can we make things better for ourselves?
- How can we make things better for others?
- How can we make things better for ourselves as individuals?
- How can we make things better for others as individuals?
We have come to a number of relatively standard conclusions to these questions that have great implications for ourselves as individuals and as members of a global society in which our actions affect others.
We base most of these on biology and ecology since these categories are somewhat involuntary. It appears we cannot choose to simply breathe something other than air or eat something other than food to live. We must breathe air, we must have water, we must have shelter. The quality of these things matter, and the way we live can affect others’ access and quality.
According to the World Health Organization, some 6-7 million people died in 2015 due to environmental pollution. We are all affected by this. The so-called rich people living in dense urban areas are affected by this. Their quality of life, we argue, is significantly altered for the worse by this pollution – even though some people might view them as somehow the benefactors of the polluting economies because those in these urban areas may have more money.
At the Better Earth Institute, we value the basics first. We value access to clean water. We value access to fresh and healthy food. We value access to space, privacy, freedom from intrusion, safety, and the right for people to self determination.
Our analysis shows a large mass of people that could greatly improve their lives if only they’d make different choices, and another mass of people that could be more easily characterized as enslaved by economies, borders, wars, and lack of access to space to grow food.
We don’t know exactly what we can accomplish as an organization, but we know that we can help every single person that comes to us and that every single person that comes to us can help someone else.
We also do not wish to be seen as a purist or philanthropic organization. In many ways our purpose has been derived through logical analysis of pathways towards accomplishing the selfish goal of having a future for ourselves as grandparents and great grandparents and so forth.
Because if we do not solve the pollution problem, then what will be our fate? And how can we solve the pollution problem if we do not cooperate with others and influence their behaviors? What if we can not force a person to not pollute? It is our working expectation that as an organization we will have no way to force a person to do something that they do not wish to do.
Thus, we must work persuasively.
Thankfully, we expect that our biology will act persuasively for others as it acts persuasively to ourselves. We like to breathe fresh air, not stale or polluted. We believe we speak for most people on this. We like to drink clean water. We believe we speak for most people on this. We like to eat healthy food. Well… you can’t win them all.
But jokes aside, we believe that most people really do want to do what’s best for their bodies and simply some people have a different sense of what’s best based on their experience. We believe that health truly offers the greatest physical experiences of pleasure and so even a hedonist or drug abuser could be persuaded towards healthy behaviors since those would provide the most pleasure.
We believe that no person in their right mind seeks out pain and disease, and yet we know that certain choices will lead to all of those results. So we aim to work with these people and find out what’s the missing link?
We investigate. What information are people lacking? What information do they have that’s misleading?
We implement. Perhaps we simply tell people what we think they need to know, but we know that’s not always enough. We know that for some people it’s not about “knowing” it’s about “doing” and we also know that many people need help to do things. It’s not simply enough to say “acquire more healthy food” because some people don’t have access or the will to access.
We’re here to determine what it is and we believe that for the most part there’s a hyper abundance of low-hanging fruit for people to pick to not only improve their lives, but to begin making a positive impact on others’ lives and to become part of something much greater.